Hi, I’m
Heinricht Smith
Software & systems builder · ERP/WMS focused
He / Him
Heinricht is also known as Hein.
I’m a software & systems builder — operator-tested, ERP/WMS focused. I design and build the OpsUI platform — modular ERP, WMS & CRM — across the full stack, with a live, bidirectional NetSuite integration, for Australian and New Zealand operators.
Based in Wainui, north of Auckland. Eight-plus years building software: game systems, then a Discord SaaS that scaled, and three-plus years on the warehouse floor running NetSuite (Oracle) daily. I started OpsUI in January 2026, turning that builder experience and the operational friction I lived into the software. The path that got me here is below.
I don’t design warehouse systems from theory. I build them from the floor.
Built products at scale, learned operations on the floor, then built the software for it.
Game systems were the first thing I shipped to real users.
Project Lead & Game Systems Developer at Hytech Studios, working under the developer handle Astruze. I built modular game systems — inventory, shop, quest, dialogue and progression, plus NPC behaviour and anti-cheat — across pet-battling, aquarium-tycoon and RPG experiences reaching 20M+ total plays and 10k+ concurrent players. Scalable gameplay logic in Lua / Luau, shipped cross-platform, with the 3D assets modelled and animated in Blender. The modular systems and product foundation that became OpsUI.
Highlights
- →Built under the handle Astruze — 20M+ total plays and 10k+ concurrent players
- →Modular systems: inventory, shop, quest, dialogue, progression and NPC behaviour trees
- →Procedural pet animation and anti-cheat logic in Lua / Luau
- →Cross-platform: desktop, console and mobile
- →3D modelling, rigging, animation and texturing in Blender
Stack
Then I learned what turns a tool into a product.
Marketing & Product Contributor at ValoTracker, a Valorant analytics Discord SaaS. I drove early marketing, product positioning and community growth as it scaled to 420k+ users, processing and analysing large volumes of player and match data each week. It earned official Discord recognition, was featured on Discord's official app-discovery platform, and was listed the #1 trending bot on Discord's app directory in July 2024. Hands-on SaaS growth: running user-feedback loops and turning a technical tool into a product people actually adopt.
Highlights
- →Scaled to 420k+ users, analysing large volumes of match data weekly
- →Featured on Discord's official app-discovery platform
- →Listed #1 trending bot on Discord's app directory (July 2024)
- →Early marketing, product positioning and community growth
- →User-feedback loops: technical tool → adopted product
Stack
From there I went to the floor, and found where the systems break.
Peak-season stock control at Mighty Ape through Christmas trading, then daily NetSuite (Oracle) operations at Arrowhead Alarm Products: inventory and order management, stock adjustments, stocktakes, reconciliation, and end-to-end inwards goods, picking, packing, dispatch and RMAs. In a lean warehouse my daily execution touched customer orders, production flow and stock availability, so I prioritised workflows, found bottlenecks, and redesigned picking and dispatch to cut steps and errors. That exposed the real gaps between ERP systems and how teams work on the floor, and directly shaped what became OpsUI. Licensed forklift and reach-truck operator.
Highlights
- →Arrowhead Alarm Products: heavy daily NetSuite (Oracle) operator
- →Mighty Ape: peak Christmas stock control — picking, packing, dispatch
- →End-to-end: inwards goods, RMAs, replenishment, production staging, stocktakes
- →Redesigned picking & dispatch: fewer steps, fewer errors
- →Licensed forklift & reach-truck operator
So I built the system I wanted to use.
Working warehouse operations day to day at Arrowhead and Mighty Ape, I kept seeing the same gap: how the systems were designed, and how the work actually happens. That gap is where inefficiency, delays and inventory errors come from. The alternative on the market was usually a spreadsheet pretending to be a WMS, or a Tier-1 ERP built for the Fortune 500 with a price tag and timeline to match. Very little in between for an SMB operator who knew the floor and just wanted software that matched the way work actually happens.
So I built OpsUI. I designed, built and configured a modular ERP / WMS / CRM end to end: 25+ operational modules across 8 categories, on a TypeScript / React with Node and PostgreSQL stack. It started as a WMS for the warehouse problems I had lived, then expanded module by module into broader ERP and CRM. It runs a live bidirectional NetSuite (Oracle) integration via SuiteTalk (SOAP) and REST, plus Xero and MYOB connectors and six carrier integrations (NZ Couriers, NZ Post, Australia Post, Mainfreight, Toll, DHL). I ran the full implementation lifecycle: discovery, configuration, data migration, role mapping, UAT and a staged go-live.
OpsUI sits in that gap. You buy the modules you actually need: start with inventory and shipping, add finance or production when you grow. The price is on the page. No sales gate, no per-integration fees, no six-month projects to get your first warehouse live. We launched in NZ and AU at the same time in January 2026 with in-region data hosting on both sides of the Tasman. Bootstrapped, which means we answer to customers, not investors.
This is what I'm building now, and I'm open to NetSuite administration and ERP implementation roles across NZ and AU.
Highlights
- →25+ operational modules across 8 categories, individually priced
- →Live bidirectional NetSuite sync (SuiteTalk SOAP + REST)
- →Xero & MYOB connectors, plus six carrier integrations
- →Modular WMS expanding into broader ERP and CRM, built from real warehouse friction
- →Full implementation lifecycle: discovery to staged go-live
- →Open to NetSuite admin & ERP implementation roles (NZ & AU) — replies within one NZ business day
Stack
Quick facts about Heinricht Smith
- Role
- Software & Systems Builder
- Based
- Wainui, Auckland
- Founded OpsUI
- January 2026
- Background
- Ops + Engineering
- Known as
- Hein
I read every message.
Question about whether OpsUI fits your operation, or want a second opinion on an ERP evaluation you’re running? Drop me a line, or message me back on LinkedIn.
I read every message and reply within one NZ business day.