What Neto (now Maropost Commerce Cloud) is#
Neto is an Australian-built, all-in-one commerce platform that combines an online store, point of sale, inventory management, order management and shipping or fulfilment in a single system. It is aimed at retailers and wholesalers who sell across more than one channel and want those channels to share one set of product and stock records.
The product began in Brisbane in 2009, founded by Ryan Murtagh, originally as a tool to help sellers manage eBay stores. Over the following decade it expanded well beyond marketplace listings into a full retail and wholesale operations platform, covering both online and offline selling.
The name has changed, but the platform is continuous. Maropost, a marketing-automation company, acquired Neto in 2021 in a deal widely reported at around US$60 million. The product was first rebranded as Neto by Maropost and then fully folded into the Maropost line-up as Maropost Commerce Cloud from July 2021. Maropost positioned this as pairing Neto's commerce engine with its own marketing cloud, so a merchant could run storefront, operations and marketing automation under one corporate umbrella.
In practice, you will encounter both names. Vendor materials and pricing pages use Maropost Commerce Cloud, while Neto persists in the ANZ market, in agency conversations, in app-store listings and in a large body of older how-to content. Throughout this guide, Neto and Maropost Commerce Cloud refer to the same product.
What Neto does#
The core idea is a single operational backbone for multichannel selling. Rather than stitching together a separate webstore, a separate POS, a separate inventory tool and a separate marketplace manager, Neto aims to put those functions on one data model so stock and orders stay consistent wherever a sale happens.
The main capability areas are:
Ecommerce storefront. Neto provides a hosted online store with themes, a product catalogue, content pages and checkout. It supports both B2C retail and B2B or wholesale selling, including features oriented to trade customers such as customer-group pricing.
Point of sale. The POS module lets physical stores sell from the same catalogue and inventory as the online channel, so a unit sold at the counter draws down the same stock figure the website sees. This is the feature that distinguishes Neto from web-only platforms.
Inventory management. Stock is managed centrally and synchronised across channels. The intent is to reduce both stockouts and overselling by keeping one source of truth for quantities, rather than reconciling separate numbers per channel. Neto has historically promoted inventory features aimed at SMB retailers and wholesalers, including stock costing.
Order management. Orders from the website, POS and connected marketplaces flow into one queue for picking, packing, invoicing and dispatch. Consolidating order management is a large part of the platform's value proposition for merchants juggling several sales channels.
Marketplaces and channels. Given its eBay origins, Neto has long emphasised marketplace connectivity, letting merchants list and manage marketplace orders alongside their own store.
Shipping and fulfilment. The platform includes shipping label generation and connections to carriers and fulfilment workflows, so dispatch can be handled inside the same system that holds the order.
Marketing reach (via Maropost). Because the product now sits within Maropost, there is an explicit path to email, SMS and mobile marketing automation through the wider Maropost suite, though that is a separate consideration from the core commerce platform.
The common thread is consolidation: one catalogue, one inventory pool, one order flow, several sales channels.
Integration and ecosystem#
Neto is designed to sit at the centre of a retail stack rather than at the edge of it. Because it already covers store, POS, inventory and orders, the integrations that matter most tend to be the systems on either side of that core: accounting, payments, shipping carriers and marketplaces.
Accounting. Connecting to accounting software is a near-universal need for ANZ retailers, and integrations with mainstream packages used in the region are a standard part of evaluating the platform. The goal is to pass sales, invoices and sometimes inventory or purchase data through to the ledger without manual re-keying. Confirm exactly which accounting products are supported and at what depth, because the difference between a shallow sales feed and a full reconciliation-grade sync is significant operationally.
Payments. A storefront and POS both need payment processing, so Neto connects to payment gateways for online checkout and to terminals for in-store transactions.
Shipping and carriers. Carrier integrations underpin the shipping-label and fulfilment features, which is particularly relevant in ANZ where domestic carrier coverage and freight costs are a real operational factor.
Marketplaces. Marketplace connectivity is part of the core proposition, reflecting the product's origins.
Extending the platform. Beyond pre-built connectors, an all-in-one platform like this is typically extended through an app or add-on ecosystem and an API for custom integrations. If you have a non-standard system to connect, treat API availability, documentation quality and rate limits as part of your evaluation, and confirm them with the vendor or an implementation partner rather than assuming parity with larger global platforms.
A practical note on consolidation. The strength of an all-in-one is that integrations you would otherwise build between separate tools are handled internally. The trade-off is that you are more dependent on the platform's own roadmap for each function. If one area, say POS or inventory, does not fit your needs, you cannot simply swap that one component the way you might with a best-of-breed stack.
Pricing model (indicative)#
Neto is sold as a tiered monthly subscription, with plans scaled by the size and complexity of the business rather than a single flat fee. Higher tiers generally unlock more order volume, more channels, more users and additional features, with enterprise arrangements quoted directly.
Publicly cited indicative pricing has placed the entry point from around US$79 per month, rising through mid and higher tiers. A free trial has historically been available so prospective merchants can test the platform before committing. Treat these as indicative starting points only, and never as a quote.
Two ANZ-specific pricing realities deserve attention. First, billing has shifted to US dollars with GST added on top. For an Australian or New Zealand merchant, that means the real monthly cost moves with the AUD or NZD to USD exchange rate, which makes budgeting less predictable than a fixed local-currency price. Second, customer commentary following pricing changes has reported notably higher costs than in earlier years, with some features said to have moved to higher plans. Whether that affects you depends entirely on which features you need and which tier they now sit in.
Beyond the subscription, budget for the full cost of ownership: payment-processing fees, any transaction or order-volume charges, paid add-ons or apps, theme or design work, data migration, and implementation help from a partner. For most retailers the headline plan price is only part of the picture.
Because pricing structures here have changed and are quoted in USD with tier-dependent feature gating, you should confirm current pricing, transaction limits and exactly what each tier includes directly with the vendor before making a decision. Do not rely on figures quoted in third-party articles, including this one, as a final number.
When to use Neto#
Neto makes most sense when multichannel selling is central to how you operate. Consider it seriously if several of the following describe you:
- You sell across more than one channel at once, for example a website plus a physical store plus one or more marketplaces, and you are tired of reconciling stock and orders between separate systems.
- You want one inventory pool feeding every channel, with stock drawn down consistently whether a sale happens online or at the counter.
- You run both retail and wholesale or B2B, and need customer-group pricing and trade-oriented features alongside a normal storefront.
- You value having store, POS, inventory, orders and shipping under one roof, and you are comfortable depending on one vendor for that whole core.
- You operate in Australia or New Zealand and prefer a platform built with local retail and wholesale workflows in mind.
In these cases the consolidation Neto offers can remove a meaningful amount of integration work and manual reconciliation, which is often where multichannel merchants lose time and accuracy.
When to skip Neto#
An all-in-one is not the right shape for every business. You may be better served elsewhere if:
- You only need a simple, single-channel online store. A focused storefront product may be cheaper, simpler and quicker to launch than a full operations platform.
- You are a large or highly complex enterprise with bespoke requirements. Very specific workflows can outgrow an all-in-one, and a composable or specialist stack may fit better, albeit with more integration effort.
- One core component would not meet your needs. Because the value is in the bundle, weakness in a single area you depend on heavily, such as POS or a particular inventory behaviour, is harder to work around than in a best-of-breed setup where you could swap that one tool.
- Predictable local-currency budgeting is essential and the USD-plus-GST billing model is a problem for your finance team.
- Your must-have integrations are not well supported. If a system you cannot live without lacks a solid connector or workable API path, that gap can outweigh the platform's strengths.
As always, the deciding factor is fit against your actual channels, volumes and integrations, not the length of the feature list.
ANZ context#
Neto is one of the more genuinely ANZ-native options in this category. It was built in Brisbane and grew up serving Australian retailers and wholesalers, so its workflows, terminology and assumptions tend to align with local practice. For ANZ merchants weighing global platforms against something built closer to home, that local orientation, including familiarity with domestic carriers, GST handling and local accounting tools, can shorten setup and reduce friction.
That local heritage now sits inside a global owner. Under Maropost, the product is part of a broader international suite, which brings the upside of marketing-automation integration and the resources of a larger company, alongside the downside that pricing and roadmap decisions are made with a wider, global business in mind, as the move to USD billing illustrates.
For New Zealand merchants specifically, the platform's Australian origin is closer to local needs than a purely US or European product, but cross-Tasman differences still apply. Confirm NZ-specific handling of tax, payments, carriers and accounting connectors rather than assuming Australian behaviour carries across unchanged.
The practical takeaway for ANZ buyers is to shortlist Neto when you genuinely need consolidated multichannel commerce and value a locally rooted platform, then validate the specifics that matter to you, current pricing in your currency, the depth of your required integrations, and the fit of each core module, directly with the vendor or an experienced implementation partner before committing.